iolo technologies' DriveScrubber® Achieves Number One Ranking Among Data Removal Utilities
NPD report shows DriveScrubber as the top-selling product in its class
September 12, 2006—iolo technologies announced today that DriveScrubber®, its well-known
software utility that securely erases hard drives, outsold all other similar products
in the month of July, as reported by The NPD Group. The report rankings were based
on the total revenue generated from data removal products in the U.S. retail channel.
In addition to moving up 52 spots on the NPD listing for all utility software, DriveScrubber
moved into the top position in its own category. According to Katharine Coble, iolo
Director of Channel Sales, “This report indicates that consumers are recognizing
the need to protect themselves and prevent their personal data from falling into
the wrong hands, and they are specifically seeking out iolo’s solution due to its
reputation for creating high-quality products.”
A recent M.I.T. study showed that 74% of hard drives sold or given away contain
data that can be easily recovered and read – and 36% of those hard drives had been
reformatted. The DriveScrubber software alleviates this danger by securely wiping
all data from any hard or floppy drive, regardless of its file format or operating
system. Using a drive erase utility such as DriveScrubber is the only way to ensure
that sensitive information cannot be recovered when recycling, selling, or donating
computers.
DriveScrubber offers various levels of data removal, ranging from a quick one-pass
method that protects against basic data recovery tools, to more sophisticated methods
that exceed U.S. Department of Defense standards and protect against advanced electron-microscopy
recovery techniques. DriveScrubber is available at most software retailers or can
be ordered directly at www.iolo.com. It requires a PC running Windows 98 or later.
Press evaluation copies are available upon request.
About iolo technologies
iolo technologies, a privately held firm located in Los Angeles, produces award-winning
utility software that optimizes and protects computers running Windows. The company
and its products are recognized worldwide for providing comprehensive and effective
solutions that meet a wide range of PC needs. The iolo product line includes System
Mechanic® and System Mechanic Professional®, a comprehensive suite of PC optimization
and security tools; iolo AntiVirus™ and iolo Personal Firewall™, software for Internet
security; Search and Recover™, a powerful data recovery program; and DriveScrubber®,
a utility that deletes data permanently, beyond all ability to recover it. iolo
products are carried in over 14,500 retail storefronts and are also available from
all major e-tailers, by mail order, and from a multitude of distributors and resellers
in the U.S. and abroad.
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